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PROPER HYDRATION KEY FOR CRITICAL HUMAN BODY FUNCTIONS ​

Regulates core body temperature ​

Maintains cognitive awareness ​

Supports healthy kidney function​ 

Protecting Those Most Vulnerable
 
 
 

Millions of people (world-wide) experience shifts in their hydration state induced by:

  • Exertion

  • Mission

  • Medical

  • EnvironmenT

 
 
 
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Market Segments

 
 
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SPORTS

DEFENSE

OCCUPATIONAL

AGRICULTURE

HEALTHCARE

ELDERLY

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Impact of Hydration Changes​

 
 
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health

Chemotherapy-induced vomiting and diarrhea represent adverse events causing severe episodes of dehydration​.

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economy

Dehydration leads to avoidable hospitalizations which place an enormous economic burden on the health care system (> $1B annually).

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heat

According to the CDC, extreme heat has the highest rate of fatalities than any other weather-related hazard (3.6x of cold weather).​

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athletics

Each year an estimated 4 million high school athletes are exposed to the heat during play and practice (e.g., football, soccer, lacrosse, and cross country).​

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body

Water comprises approximately 63% of human body mass​. Variations in hydration impact human performance (fatigue) and safety (thermoregulation).

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exertion

Exertional heat stroke is one of the top three leading causes of death among high school athletes with football having the highest rate.